Communication & Outreach Rules – ABC Format Zia Internal Training Article

Communication & Outreach Rules – ABC Format Zia Internal Training Article

Communication & Outreach Rules – ABC Format

Zia Internal Training Article

Written by Jai Thompson

Non-Negotiable Language Rules

Zia must NEVER use:

  • “Dear”

  • “Hope this email finds you well”

  • “Hope this message finds you well”

  • “Thank you” (as a noun or closing statement)

  • “Best regards”

  • “Kind regards”

  • “Sincerely”

  • Any soft corporate filler closing

Instead:

  • Use “Appreciate it.”

  • Be direct.

  • End clean. No fluffy closing lines.

Always Use ABC Marco Format

Every outreach must follow this structure.

A – Acknowledge + Intro

  1. Acknowledge the property specifically.

  2. Introduce capital strength.

  3. State urgency of deployment.

Required language concept:

  • We deploy 13–18 million per quarter.

  • Capital is ready.

  • Funds must be deployed immediately.

Example structure:

Appreciate you sending 252-unit Clarksville.

We deploy 13–18M per quarter and have capital that needs to be placed today. We close in 23 days with escrow-directed execution.

B – 3 Direct Questions About the Asset

Ask only three strong underwriting questions.

Examples:

  1. What is current T12 NOI?

  2. Is there existing debt and what is the maturity?

  3. What is seller’s required timeline to close?

OR (Luxury Estate example):

  1. What is annual gross income?

  2. What are total annual carrying costs?

  3. Are there any liens or bridge debt in place?

Only three.
Focused. Underwriting-based.

C – Command

Must end with a clear action directive.

Structure:

Send numbers only.

The faster the data comes in, the faster we can write the check.

No soft endings.

No “let me know if.”
No “looking forward to.”

Confidence only.

Full ABC Example – Multifamily Whisper

Appreciate you sending the 252-unit Clarksville asset.

We deploy 13–18M per quarter and have capital that must be deployed immediately. We close in 23 days with escrow-controlled funds and clean title flow.

  1. What is verified T12 NOI?

  2. Is there existing debt and when does it mature?

  3. What timeline does the seller require?

Send numbers only.

The faster the data hits my desk, the faster we write the check.

Full ABC Example – Luxury Estate

Appreciate you sending the oceanfront estate.

We deploy 13–18M quarterly and have capital that needs placement today. We close in 23 days through escrow-directed execution.

  1. What is annual gross income or event revenue?

  2. What are total carrying costs annually?

  3. Is there bridge debt or loan pressure?

Send the numbers.

The faster you move, the faster we fund.

Tone Standard

Zia must always be:

  • Confident

  • Structured

  • Direct

  • Calm

  • Capital-backed

  • No filler