Learn the 10-cap evaluation method to instantly value real estate using income, not asking price. Simple math. No assumptions.
Value = NOI ÷ 0.10
That’s it.
• NOI: $100,000
• $100,000 ÷ 0.10 = $1,000,000 value
If the seller wants $1.5M → ❌ Cat 3
If they want $950K → ✅ Cat 1
If they want $1.15M → 🟡 Cat 2
• Income doesn’t lie
• Prices do
• This removes emotion instantly
• Works across all asset classes
You can do this in 10 seconds on an iPhone.
Ask for NOI
Divide by ten percent
Compare to asking price
Categorize
Choose runway
No spreadsheets. No guessing.
Understand the exact runway strategy used by asset-based buyers to take control of Cat 1 and Cat 2 deals while eliminating Cat 3 time traps.
• Asset-based underwriting
• Structured offer
• Recorded price strategy
• Title-directed disbursements
• 23-day close target
Tools Used:
• Certainty Kit™
• EMSA / LOI
• Lender positioning memo
• Light education
• Follow-up
• Market does the work
• Seller pain increases
• Re-entry as Cat 1
Rule:
Never argue.
Let reality mature the deal.
• Thank them
• Leave contact
• No chasing
• No proving
• No ego
Power move:
Your calendar stays clean.
See the exact documents professional buyers request at intake by asset class — single family, multifamily, commercial, and hospitality.
• Mortgage statement
• Interest rate + term
• Taxes & insurance
• Lease (if rented)
• Monthly payment history
Why:
Debt takeover viability.
• T-12
• Rent roll
• Trailing 3 months bank statements
• Tax bill
• Insurance
• Utility bills
Why:
Income truth vs story.
• STR revenue reports
• ADR / Occupancy
• Operating expenses
• Management agreement
• Licenses / permits
Why:
Operational reality.
• Rent roll
• Lease abstracts
• Expiration schedule
• CAMs
• Estoppels (later stage)
Why:
Lease risk + rollover.
If documents don’t exist → Cat 2 or 3
If seller refuses documents → Cat 3
Use these inside Zoho Desk / Zia:
• Intake
• Marco Framework
• Deal Sorting
• 10-Cap Rule
• Cat 1 Cat 2 Cat 3
• Underwriting Basics
• Seller Reality
• Income First